More Infamous Examples of Viral Marketing
by Jennifer O’Brien An early example of viral marketing comes from Mystery Science Theater 3000. In the early 1990s this TV show had little distribution. They prompted their viewers at the end of the...
View ArticleIncorporating Video in Email Marketing
by Jennifer O’Brien More and more companies are including videos in their email marketing campaigns. Past technical obstacles are no longer a problem with the advances in technology. Studies show that...
View ArticleOnline Marketing Videos Are Getting Better Than Ever
By Casey Kurlander It’s no secret that people usually don’t love commercials. They spend their precious time watching a TV show or movie, and it’s interrupted with pesky ads trying to sell them a...
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Visual Content is King
There’s no doubt, visual content is taking the social media world by storm. According to the study from M Booth & Simply Measured, visual content is by far driving more engagement than text...
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Instagram Competes with Vine by Adding Video
By Savannah McClelland Instagram co-founder Kevin Systrom officially announced the launch of video capability in Instagram on Thursday, igniting an instant debate as to whether this will be the end of...
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Pepsi Follows Up Viral Ad with Revenge Prank
A little less than a year ago, Pepsi Max teamed up with Jeff Gordon to prank an unsuspecting car salesman. The setup was relatively simple: Gordon wore a disguise and took the salesman on a test drive,...
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Orkin Shows Cuter, Wiser Side of Bugs in Ad Campaign
In a counter-intuitive move, Orkin, a nationally-known pest control company, has moved away from an emphasis on exterminating pests in order to highlight some of their virtues. While most...
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Yahoo to Launch Video Service to Rival YouTube This Summer
A recent report by Advertising Age suggests that Yahoo is looking to compete with Google on multiple levels—and that the next target is video. According to sources that Ad Age spoke with, the search...
View ArticleYouTube Works With Lionsgate to Promote ‘Hunger Games’
YouTube has touted the marketing opportunities its site provides for a long time; beyond ads, YouTube has encouraged brands to consider chances like product placement and more. The video site is taking...
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Tumblr Launches Video Ads
One week after Yahoo CEO Marissa Mayer announced during the company’s third quarter earnings presentation that Tumblr is poised to generate $100 million in 2015, the blogging platform is launching...
View ArticleYouTube’s Most Popular Ads of 2014
In light of YouTube’s increased following in 2014, marketers have incorporated the video sharing website into big marketing strategies. With some videos raking in more than 1 million views, it is a...
View ArticleYouTube Works With Lionsgate to Promote ‘Hunger Games’
YouTube has touted the marketing opportunities its site provides for a long time; beyond ads, YouTube has encouraged brands to consider chances like product placement and more. The video site is taking...
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Tumblr Launches Video Ads
One week after Yahoo CEO Marissa Mayer announced during the company’s third quarter earnings presentation that Tumblr is poised to generate $100 million in 2015, the blogging platform is launching...
View ArticleYouTube’s Most Popular Ads of 2014
In light of YouTube’s increased following in 2014, marketers have incorporated the video sharing website into big marketing strategies. With some videos raking in more than 1 million views, it is a...
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Ways Social Media Can Truly Evolve Your Marketing Team
Long gone are the early days when social media was executed by an intern or an “extra responsibility” of an employee with no resources to support the position. Today, “social” has matured into an...
View ArticleMarketing Lessons to Learn From Donald Trump
To the surprise of many, Donald Trump has taken over the 2016 Republican presidential primary campaign thus far. Whether you agree or disagree, there’s no denying that his candidacy has been a powerful...
View ArticleChoosing The Right Social Media Platforms For Your Business
By now, many of us have come to the realization that social media is a necessary and effective marketing tool for increasing business, visibility and audience reach. When utilizing social media as a...
View ArticleFactors That Impact Your Email Open Rates
Open rates are a proven email metric. As marketers, we need to do everything in our power to optimize open rates. That being said, if an email does not get opened it might as well should have never...
View ArticleEmail Marketing In The Mix
2015 has been a great year for email marketers so far – engagement rates are up, mobile responsive designs are becoming more common and list quality and data hygiene are getting better and better. And...
View Article10 Reasons To Hire An Agency For Digital Advertising
Looking for ways to grow your online business and increase presence to the right customer base? Should I hire an agency for digital advertising? The answer to these questions is almost always yes you...
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